At LBS, I play a pivotal role in enhancing Recruitment & Admissions (R&A) operations through data-driven solutions, stakeholder collaboration, and CRM optimization. My work bridges technical capabilities with team needs, elevating both efficiency and user experience.
Strategic Partnership with R&A Teams Developed a deep understanding of end-to-end recruitment and admissions workflows, proactively identifying process gaps and opportunities for optimization.
CRM Dashboard Development Designed and deployed targeted dashboards to surface critical insights — from Lead queues to Programme Payments — improving visibility and decision-making.
Automated Communications Created and implemented tailored email journeys within the Microsoft ClickDimensions, reducing manual outreach and enhancing applicant engagement.
Change Enablement for Programme Launches Supported the deployment of MBA1Y by aligning CRM architecture, configuring automation, and ensuring seamless data flows across touchpoints.
Enterprise-Scale Training Delivery Facilitated hands-on CRM best practices training for over 60 staff members, driving adoption, system confidence, and long-term process ownership
DocuSign
SharePoint – Knowledge Bank for Recruitment & Admission